Leaseplan ─ What’s Next campaign
Together with the Etcetera ad agency (now DDB Unlimited) we worked on a series of films for the international car lease company LeasePlan.
LeasePlan operates two leading businesses – Car-as-a-Service and CarNext.com – with 1.8 million vehicles under management in over 30 countries.
For the refresh of their brand and the launch of CarNext, the client needed a series of explainer videos to engage not only their potential clients, but also the colleagues who work for LeasePlan.
The request from the ad agency: An effective (low cost) blend between 3D environments and 2D characters that’s on-brand and feels ‘Next’.
– A fresh new look for the LeasePlan video communication
– Seven new 3D explainer films
– Multiple versions per film with different languages, re-edits and/or subtitles
– Detailed and flexible templates to adapt the films for other countries
– A 360 VR film (not for publication)
– Several visuals to be used in print and presentations.