About the client
Together with Etcetera ad agency (now DDB Unlimited) we worked on a series of films for the international car lease company LeasePlan.
LeasePlan operates two leading businesses – Car-as-a-Service and CarNext.com – with 1.8 million vehicles under management in over 30 countries.
Here’s the link to their website
What the client needed
For the refresh of their brand and the launch of CarNext, the client needed a series of explainer videos to engage not only their potential clients, but also the colleagues who work for LeasePlan.
The request from the ad agency: An effective (low cost) blend between 3D environments and 2D characters that’s on-brand and feels ‘Next’.
What we delivered
A fresh new look for the LeasePlan video communication.
Seven new 3D explainer films.
Multiple versions per film with different languages, re-edits and/or subtitles.
Detailed and flexible templates to adapt the films for other countries.
A 360 VR film (not for publication).
Several visuals to be used in print and presentations.