In happy collaboration with Amsterdam ad agency TBWA/Neboko we produced this tv commercial for Pearle – a Dutch optician and eyewear store.
The style of this commercial takes the viewer many years back: to the beginning ages of magic and film. We achieved this look by combining traditional 2D and 3D animation with jump cuts and a lowered frame rate.
It became a cheerful and positive video introducing the ‘voordeel parade’: a special limited time promotion with discounts up to 75 percent.
We do have to warn you! The catchy song by well-known Dutch artist Jan Smit stays in your head for days!