Brand Identity: LeasePlan
About the client
Together with Etcetera ad agency (now DDB Unlimited) we worked on a series of films for the international car lease company LeasePlan.
LeasePlan operates two leading businesses – Car-as-a-Service and CarNext.com – with 1.8 million vehicles under management in over 30 countries.
Here’s the link to their website
What the client needed
For the refresh of their brand and the launch of CarNext, the client needed a series of explainer videos to engage not only their potential clients, but also the colleagues who work for LeasePlan.
The request from the ad agency: An effective (low cost) blend between 3D environments and 2D characters that’s on-brand and feels ‘Next’.
What we delivered
A fresh new look for the LeasePlan video communication.
Seven new 3D explainer films.
Multiple versions per film with different languages, re-edits and/or subtitles.
Detailed and flexible templates to adapt the films for other countries.
A 360 VR film (not for publication).
Several visuals to be used in print and presentations.
This is what we delivered:
Click & Drive
With Click & Drive a driver is just a few clicks away from a new lease car. You can choose between popular cars from different brands, without any worries.
Naturally it is very important that your car is insured. But what is included in the insurance and what is not? LeasePlan is here to help.
Repairs, maintenance and tyres
Discover the best way to take care of your car – from regular maintenance and repairs to seasonal tyre changes.
LeasePlan’s Harmonize approach guarantees coherency, continuity and cost savings of your international car park.
LeasePlan’s 360 formula helps with everything you’ll need for your lease car. Think of costs savings, safety and emission quota’s.
Interested in what we can do for you? Get in touch: firstname.lastname@example.org